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This web page carbonimageltd.co.uk states the following, "Suppliers of Technically Advanced Real Leather." We saw that the webpage also said " Suppliers of technically advanced real leather with unique surfaces, including carbon fibre pattern leather, carbon effect trim, carbon fibre leather." It also said " Viscarb leathers feature superior abrasion resistance, 98 waterproof, breathable and easy to clean. Are a British Company, who discovered a process whereby unique surface designs could be applied to leather, creating a range of technical and high performance leathers. As a result of this process, two importa." The header had carbon fibre pattern leather as the highest ranking optimized keyword. It is followed by carbon effect trim, carbon fibre leather, and carbon look leather which isn't as ranked as highly as carbon fibre pattern leather. The next words carbonimageltd.co.uk used was carbon leather. viscarb leather was included but will not be viewed by search engines.